The Goa Real Estate Regulatory Authority (Goa RERA) has issued a fresh set of guidelines aimed at curbing misleading advertisements in the state’s housing and commercial real estate sector. The circular, signed by RERA secretary Paresh Faldesai, highlights that disclaimers such as “terms and conditions apply” or vague references to amenities will no longer be permitted in property advertisements.
No More Disclaimers in Property Ads
Goa RERA has categorically directed that builders and real estate agents cannot add disclaimer clauses in their promotional materials. Phrases such as “images are for representational purposes only” or “T&C apply” will be treated as violations. The authority stated that advertisements must reflect accurate details of the project as per the approved plans and registration certificates.
Clear Mention of Amenities Required
The notification also addressed the issue of vague or exaggerated promises made by developers in advertisements. A mere mention of “11+ amenities” without detailing them will be considered prima facie misleading. Instead, builders must clearly specify all facilities promised in the brochure and agreement, ensuring that buyers are not misled by ambiguous claims.
Mandatory Display of Registration Number
Another key directive is the mandatory inclusion of the Goa RERA registration number in every real estate advertisement. This number, as per the circular, must be displayed prominently in the top-right corner of the advertisement. The rule applies to both print and digital platforms, including real estate portals promoting projects and plots.
Crackdown on Misleading Location Claims
Goa RERA also raised concerns over the way developers often market projects by emphasizing proximity to schools, hospitals, airports, or transport hubs, sometimes coupled with claims of travel time. The circular clarified that:
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The exact project location as per the approved plan must be mentioned.
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Travel time cannot be advertised, as it varies due to traffic conditions.
Implications for Builders and Buyers
These new rules are expected to increase transparency in Goa’s real estate sector. Developers will need to adhere to stricter standards in their marketing campaigns, while homebuyers will benefit from clearer, fact-based information before making property decisions.
By addressing misleading advertising practices, Goa RERA aims to protect consumers and strengthen accountability among builders and realtors.
