UP-Rera Guidelines for Builder-Buyer Settlements: Ensuring Transparency and Compliance
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In response to an order from the Uttar Pradesh government concerning real estate project advertisements, the Uttar Pradesh Real Estate Regulatory Authority (UP-RERA) has issued clear directives for all stakeholders involved in promotions and advertising activities.

The standard directions stipulate that RERA registration numbers and the UP-RERA portal must be prominently displayed in all advertisements for real estate projects. This includes platforms such as newspapers, magazines, brochures, leaflets, electronic media, outdoor displays, social media, and digital platforms.

Sanjay Bhoosreddy, Chairman of UP-RERA, emphasized that compliance with these directives is mandatory. RERA registration numbers and the UP-RERA portal must be displayed in bold and large fonts at a prominent place in the project advertisements. Failure to adhere to these guidelines will result in action against promoters and agents. Violations by media houses will be reported to the Ministry of Information and Broadcasting, Government of India, for appropriate action.

Upon reviewing advertisements for real estate projects across online and offline media, UP-RERA observed non-compliance with the provisions of the RERA Act. Many advertisements did not adequately display UP-RERA registration numbers and the RERA portal information. In some instances, this critical information was placed inconspicuously, either in disclaimers or outside the main advertisement portion.

This move by UP-RERA aims to enhance transparency in the real estate sector, ensuring that potential buyers have access to essential information while promoting fair practices among developers and agents.

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